When Audience Members Manipulate Commercially Produced Media Products, Often to Tell

question 113

Multiple Choice

When audience members manipulate commercially produced media products, often to tell stories or express ideas very different from the original, they are doing what Henry Jenkins called:

• A) textual poaching.
• B) encoding.
• C) gratification consumption.
• D) hypodermic media consumption.
• E) reinforcement.

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Definitions:

Customer Service

The assistance and advice provided by a company to those people who buy or use its products or services.

Retention Marketing

Retention marketing focuses on strategies and actions aimed at retaining existing customers, enhancing their loyalty, and increasing their lifetime value to the business.

Temporal Factor

A variable related to time that influences outcomes, events, or processes, including duration, timing, and sequence.

Consumer Purchases

The action of acquiring goods or services for personal use or ownership by an individual.