Examlex
A locally prominent dentist appears in advertisements for the VibraDent toothbrush, a locally produced specialty toothbrush. In the advertisement, the dentist claims VibraDent provides the only comprehensive brushing to keep teeth healthy. The dentist does not have to provide any substantiating evidence in support of his opinion.
E-Commerce
The buying and selling of goods or services using the internet, and the transfer of money and data to execute these transactions.
The Internet
A vast global network of connected computers and servers that facilitate the exchange of data, communication, and access to information.
Customer Value
The perception of what a product or service is worth to a customer versus the possible alternatives, reflecting the benefits, quality, and satisfaction it delivers.
Seven Cycles
A brand or company known for manufacturing custom and high-quality bicycles.
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