A Neighborhood Where There Is No Grocery Store but There

question 84

Multiple Choice

A neighborhood where there is no grocery store but there are more liquor stores, convenience and drug stores, and fast food outlets than most other locations is referred to as a:

• A) total institution.
• B) locavore problem.
• C) chain food center.
• D) food desert.
• E) fast food-dominated area.

---

Definitions:

Value-Based Posttesting

A method of evaluation that assesses the effectiveness of marketing communications or advertising based on the values and outcomes they deliver to the audience.

Niche Media Emotional Appeals

Marketing techniques used by specialized media channels to evoke emotional responses from a targeted audience within a specific niche market.

Consistent and Compelling Message

A marketing strategy that ensures all brand communications are uniform and engaging across all platforms and mediums.

Pull Strategies

Marketing strategies aimed at creating demand among consumers first, encouraging them to actively seek out a product or brand, which in turn prompts retailers to stock it.