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Researchers Want to Find Out How Parents Feel When Their

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Researchers want to find out how parents feel when their children leave home to go to university. They send out a questionnaire and interview some parents in greater depth. This is an example of a:


Definitions:

Close Substitutes

Products that serve similar functions or needs and can easily replace one another in the eyes of the consumer.

Complements

Products or services that are used together, such that the demand for one increases the demand for the other.

Current Margin

The present profit margin; the difference between the sales revenue and the cost of goods sold at the current time.

Desired Margin

The profit margin a company aims for over the cost of a product or service.

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