Functional Strategy as Benefits to the Organization Including Which Two

question 9

Multiple Choice

Functional strategy as benefits to the organization including which two from the following?

• A) Coherence
• B) Provide purpose
• C) Accountability
• D) Centralized control

Learn the elements of creating effective advertising content, including headlines and body copy.

Differentiate between ethical and unethical advertising practices.

Realize the importance of pretesting and tracking the success of advertising campaigns.

Understand how to measure the effectiveness of an advertising campaign.