Examlex
Corporate strategy is the dominant focus when compared to business strategy and functional strategy.
Diffusion of Innovation
The process by which a new idea, product, or behavior spreads through a population or social system.
Diffusion of Innovation
A theory that explains how, why, and at what rate new ideas and technology spread through cultures or social systems.
Informal Social Contacts
The interactions that occur between individuals in a casual, unstructured setting, outside of formal organizational or institutional contexts.
Diffusion of Innovation
The method in which a new idea is spread via specific pathways over a period among members of a societal system.
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