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Unlike archaeologists, __________ draw on a database of observations and interviews with living people.
Strategic Marketing Process
A systematic approach to identifying and evaluating marketing opportunities, developing marketing strategies, and creating marketing plans to achieve business objectives.
Management Changes
Alterations or transitions in the leadership or administrative structures within an organization.
Organizational Resources
Assets, capabilities, processes, information, and knowledge that an organization controls and uses to achieve its objectives.
Customers Change
The phenomena where consumer preferences, behaviors, or demographics shift over time, impacting market dynamics.
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