Stanton Et Al

question 2

Multiple Choice

Stanton et al. (1995) suggest that market segmentation is the process of dividing,

• A) The total heterogeneous market for a product or service into several segments
• B) The total homogeneous market for a product or service into several segments
• C) The total market for a product or service into several segments
• D) The total market for a product or service in half

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Definitions:

Spreading Activation Network

A model in cognitive psychology that explains how concepts in memory become activated, spreading across associated concepts, facilitating retrieval of related information.

Activation

The initiation or triggering of action, response, or increased function in biological and mechanical systems.

Cognitive Strategies

Techniques or methods used to enhance learning, memory, or problem-solving abilities.

Mental Shortcuts

A general term for heuristics, which are simple, efficient rules, used by the brain to form judgments and make decisions.