Why Might a Superior Innovation Not Be Adopted

question 20

Multiple Choice

Why might a superior innovation not be adopted?

• A) The costs of adopting the new innovation might exceed the benefits.
• B) People may not be intelligent enough to master the new technology.
• C) The habits of the old system are more important than finding something that works better.
• D) New innovations are generally viewed suspiciously for a while.

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Definitions:

Channel A

Generally refers to a specific pathway or medium through which goods, information, or services are delivered to end users.

Postpurchase Stage

The phase after buying a product or service where customers evaluate their purchase experience and form opinions that can impact future behavior.

Consumer Purchase Decision Process

The stages a consumer goes through when deciding to buy a product, typically including need recognition, information search, evaluation, purchase, and post-purchase evaluation.

Sales Promotion

Marketing activities—other than personal selling, advertising, and public relations—that stimulate consumer purchasing and dealer effectiveness, such as coupons, samples, and contests.