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The main advantage of two-way communication over one-way communication is:
Marketing Research
The process of gathering, analyzing, and interpreting information about a market, including potential customers and competitors, to support marketing decisions.
Business Plan
A formal document detailing a business's objectives, strategies, financial forecasts, and operational plans.
Competitive Advantage
The unique attributes or capabilities that allow an organization to outperform its competitors, resulting in greater sales, margins, and customer loyalty.
Economic Responsibility
The obligation of an individual, organization, or government to optimize the economic impact of its decisions on stakeholders and society at large.
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