Examlex
According to affect control theory, deflections occur when:
Negative Word
A term that conveys an unfavorable, adverse, or pessimistic meaning.
Positive Comments
Feedback or remarks that express approval, encouragement, or favorable opinions, typically found on social media or online forums.
Influencers
Individuals or entities that have the power to affect the purchasing decisions of others due to their authority, knowledge, position, or relationship with their audience.
Two-step Flow Model
A communication theory that suggests ideas often flow from mass media to opinion leaders, and from these leaders to a wider population.
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