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What earlier theoretical approach did Leslie White's neoevolution counter?
Stimulus-response Model
A communication or behavioral theory suggesting that an external stimulus can elicit a particular response from an individual or audience.
Sales Presentation
A promotional talk or demonstration given to introduce or describe a product or service to potential buyers, aiming to persuade them to make a purchase.
Black Box
A system or device where the inputs and outputs are known, but the internal workings are not visible or easily understood.
FAB Sequence
A sales technique focusing on Features, Advantages, and Benefits of a product, aimed at highlighting its uniqueness and importance to the customer.
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