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Within the group processes and structures face of social psychology, social identity theorists have studied:
Target Markets
Specific groups of potential consumers towards whom a company directs its marketing efforts and strategies.
Personal Care Products
Consumer products used in personal hygiene and for beautification, including items such as cosmetics, soaps, and hair care products.
Customer Loyalty
The dedication and continued patronage of a company's products or services by its customers, often manifested through repeat purchases.
Customer Excellence
Involves a focus on retaining loyal customers and excellent customer service.
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