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Goffman (the dramaturgical approach) calls the use of nonverbal strategies (e.g., dress, posture, and demeanor) to increase the likelihood that one will be perceived in the desired manner:
Naturalistic observation
An examination method where people are observed in their natural habitat without any control or influence from the person conducting the research.
Rare events
Occurrences that happen infrequently or have a very low probability of taking place, often of significant interest in statistical analysis and study.
Content analysis
A research method used to systematically analyze the content of communication media through coding and identifying patterns or themes.
Systematic analysis
An organized method of examining and evaluating data or processes by breaking them into smaller parts to better understand the whole.
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