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Why do even minimal differences between individuals (e.g." differences in the ability to correctly estimate the number of dots on a computer screen) result in self-categorization and the formation of social identities?
Disruptive Innovation
Innovation that creates products or services that become so widely used that they largely replace prior practices and competitors.
Market Share
The percentage of an industry's total sales that is earned by a particular company over a specified time period.
New Behaviours
Recently adopted actions or patterns of activity by an individual or group, often in response to changes in the environment or circumstances.
Product Development
The creation of new products or the improvement of existing products, including design, development, and marketing phases.
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