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Becker and Geer, two well-known Chicago school symbolic interactionists, argue that participant observation yields more valid data than in-depth interviews. As they note, data gathered using in-depth interviews may lack validity because people:
Motivated Sequence
A method of organizing persuasive speeches aimed at eliciting a desired response from the audience, typically involving steps such as attention, need, satisfaction, visualization, and action.
Persuasive Pattern
A strategic arrangement of arguments and information designed to effectively convince or influence an audience.
Visualization
The process of forming a mental image of something, especially abstract concepts or situations.
Establish Credibility
The process of building trust and believability in one's competence and character in a given context.
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