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Sherif's famous camp studies, discussed in Chapter 12, were one of the first:
Normative Influence
The impact of norms, values, and expectations of society or a group on an individual's behavior.
Direct Influence
The immediate impact or control one individual or group has over another's actions or decisions.
Empirical
Based on, concerned with, or verifiable by observation or experience rather than theory or pure logic.
Theoretical
Pertaining to a system of ideas intended to explain phenomena, often abstract and not immediately practical.
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