What Is the Difference Between Implicit and Explicit Racial Attitudes

question 112

Essay

What is the difference between implicit and explicit racial attitudes? Describe the U.S. population's current attitudes toward racial and ethnic minorities. When are Whites most likely to demonstrate prejudice at the micro level?

---

Definitions:

Marketing Mix

The combination of factors a company controls to influence consumers to purchase its products, often summarized as product, price, place, and promotion.

Revenue Projections

Estimates of the amount of money a company expects to generate in future periods.

Expense Projections

Estimates of the costs and expenditures a business or project will incur over a specified future period.

Annual Marketing Plans

A comprehensive plan that outlines the marketing strategies, tactics, and resources needed to achieve marketing goals within a year.