How Has General Motors Been Impacted by Its Efforts to Improve

question 13

Multiple Choice

How has General Motors been impacted by its efforts to improve its organizational culture?

• A) It has improved substantially over many objective measures since beginning its research.
• B) The research was ineffective, and organizational culture and business output remain about the same.
• C) It implemented the changes suggested by anthropologists, but has suffered poor business outcomes ever since.
• D) It has seen moderate improvements, but there is no way to know if this was related to the change in its organizational culture.

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Definitions:

Sales Promotion

Marketing strategies aimed at increasing consumer demand or stimulating market demand through special offers, discounts, or events.

Profit-maximizing Output

The level of production at which a business achieves the highest possible profit, where marginal costs equal marginal revenue.

Purely Competitive Firm

A firm that operates in a perfectly competitive market, where there are many buyers and sellers, the product is homogeneous, and there is free entry and exit in the market.

Output Level

The total quantity of goods or services produced by a firm or industry at a given time.