How Did Anthropologist Susan Squires Help a Breakfast Food Company

question 48

Multiple Choice

How did anthropologist Susan Squires help a breakfast food company develop the product Go-Gurt?

• A) She watched families with young children at breakfast to see what was needed.
• B) She analyzed the nutritional content of various children's cereals.
• C) She interviewed grocery store managers to find out which products sold best to families.
• D) She developed a marketing campaign to encourage parents to cook a full breakfast every day.

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Definitions:

Chameleon Effect

The unconscious mimicry of the postures, mannerisms, facial expressions, and other behaviors of one's interaction partners, reflecting social adaptation.

Injunctive Norm

Social norms that are understood as what is typically approved or disapproved within a culture.

450 Volt Level

A reference to a high level of electric shock used in psychological experiments to study obedience, compliance, and the impact of authority on individual actions.

Experiment Level

The specific conditions or settings in which an experiment is conducted, often referring to the manipulation or control of variables.