Examlex
Differentiate: a) concepts from variables; b) propositions from hypotheses; and c) theories from conceptual frameworks.
Two-Sided Argument
A persuasion strategy that presents both the advantages and disadvantages of a particular stance or product, enhancing credibility by acknowledging both perspectives.
Chunking
A method of breaking down large pieces of information into smaller, more manageable units (chunks) to improve memory and recall.
Utilitarian Aspects
Features of a product or service that offer practical or functional benefits to the user.
Fear Appeals
Marketing messages that evoke fear to motivate consumers to engage in a desired behavior, often used in public health campaigns.
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