Examlex
One of the most fruitful approaches to the study of mate selection has been to analyze the personality traits of each spouse.
Cognitive Dissonance
The mental discomfort experienced when holding two or more conflicting cognitions (ideas, beliefs, values, emotional reactions).
Peripheral Route Persuasion
A mode of persuasion wherein individuals are influenced by superficial cues rather than message content.
Central Route Persuasion
A method of persuasion that involves deeply processing the content of a message, focusing on the arguments and evidence.
Peripheral Route Persuasion
A method of persuasion that relies on superficial cues or aspects unrelated to the argument or content, such as the speaker's attractiveness or charisma.
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Q77: Social science research provides clear evidence that