DRIs Vary Based on Each of These EXCEPT

question 31

Multiple Choice

DRIs vary based on each of these EXCEPT:

• A) age.
• B) gender.
• C) lifestyle stage.
• D) race.

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Definitions:

Operational CRM

Refers to the components of CRM (Customer Relationship Management) that deal with direct interactions with customers, including service, support, and sales automation.

Front-Office

The part of a company or organization that deals with customers or clients directly, including the departments like sales, marketing, and customer service.

Directly Interact

Refers to a method of communication or interaction without any intermediaries, allowing for immediate and direct response.

Customer-Facing

Customer-Facing refers to functions, activities, or interactions that directly involve or impact the customer, typically aimed at improving service, support, and satisfaction.