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You Are Designing a Study to Assess the Effects of a New

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Essay

You are designing a study to assess the effects of a new drug treatment for hypertension.In your study of this drug's efficacy in treating hypertension, your subjects are white males, ages 40 to 60 years.Is your study applicable to all people? Explain.


Definitions:

Two-Way Flow

describes a communication or process that involves reciprocal action or exchange between two parties or systems.

Buyer Seller

The two parties involved in a transaction, where one is purchasing a product or service and the other is providing it.

Advertising

A form of communication aimed at persuading an audience to purchase or take some action upon products, ideas, or services.

Imc Efforts

Initiatives and activities aimed at utilizing integrated marketing communications to ensure a consistent message across all marketing channels.

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