Table 1.1 Figure 1.1

question 28

Essay

Table 1.1

Figure 1.1
Use the table and graph below to answer the following questions.

-What is the reason for using a line graph to express the results of this study?

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Definitions:

Segmenting

Segmenting, or market segmentation, involves dividing a target market into distinct groups of buyers with different needs, characteristics, or behaviors, who might require separate products or marketing strategies.

Marketing Actions

A set of strategies implemented by a company to promote and sell its products or services.

Customer Needs

The wants and preferences that consumers have regarding a product or service that drive their buying behavior.

Market Share

The ratio of sales revenue of the firm to the total sales revenue of all firms in the industry, including the firm itself.