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Viruses
Boomerang Effect
A phenomenon where an attempt to persuade or change a belief has the opposite effect, reinforcing the original belief or behavior.
Negative Attitude Change
A shift in a person's feelings and dispositions from positive or neutral to negative towards an object, person, or situation.
Halo Effect
A cognitive bias where the perception of one positive characteristic influences the assumption of other positive traits in the same individual.
Sleeper Effect
A phenomenon where a message that initially has little impact becomes more persuasive over time, typically because of a delay in the message's perceived importance or credibility.
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