What Is the Significant Difference Between Quantitative and Qualitative Data

question 23

Multiple Choice

What is the significant difference between quantitative and qualitative data?

• A) Qualitative data is more difficult to obtain.
• B) Qualitative data cannot be counted.
• C) Quantitative data is subject to the bias of the ethnographer.
• D) Quantitative data is only obtained via direct conversation.

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Definitions:

Establishing Budget

The process of calculating the amount of money needed or available for a specific purpose or project.

Click-through Rate

A metric used to measure the effectiveness of an online advertising campaign, calculated by dividing the number of clicks an ad receives by the number of times it is shown.

Desired Action

The specific behavior or response a marketer aims to elicit from the target audience through various promotional strategies.

Gross Rating Points

A metric in advertising that measures the size of an audience reached by a specific media or campaign.