Examlex
The odds ratio is an estimate of a confidence interval.
Social Influence
The effect that the words, actions, or mere presence of other people have on our thoughts, feelings, attitudes, or behavior.
Robert Cialdini
A psychologist recognized for their contributions to understanding persuasion, adherence, and negotiating practices.
Foot-in-the-Door Technique
A persuasion strategy where a small request is made first to increase the likelihood of compliance with a larger request later.
Reciprocity Norm
The expectation that people will respond favorably to each other by returning benefits for benefits, and responding with either indifference or hostility to harms.
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