Match the Term with the Correct Descriptor

question 61

Multiple Choice

Match the term with the correct descriptor.
-Incidence rate of exposed/incidence rate of unexposed

• A)Cross-sectional study
• B)Descriptive study
• C)Analytic study
• D)Case-control study
• E)Odds ratio
• F)Relative risk
• G)Prospective study
• H)Clinical trial
• I)Life-table analysis
• J)Outcome measures

---

Definitions:

Search Engine Marketing

A digital marketing strategy aimed at enhancing a website's visibility in search engine results pages primarily through paid advertising.

Advertising

The practice or job of creating advertising content for business goods or services.

AIDA Model

stands for Attention, Interest, Desire, and Action, which is a marketing framework describing the stages a customer goes through before making a purchase decision.

Social Media

Digital platforms and technologies that enable users to create, share, or exchange information, ideas, and content in virtual communities and networks.