Big Data Are Characterized with Velocity, Volume, and Variety

question 48

Multiple Choice

Big data are characterized with Velocity, Volume, and Variety. Velocity is talking about

• A) Collecting real-time data to capture live streaming events and moments with speed or frequency of data generation.
• B) A large amount of data from patient care.
• C) Data structured in different formats with multiple applications.
• D) Both b and c

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Definitions:

Noncompensatory Decision Rule

At work when consumers choose a product or service on the basis of a subset of its characteristics, regardless of the values of its other attributes.

Compensatory Decision Rule

At work when the consumer is evaluating alternatives and trades off one characteristic against another, such that good characteristics compensate for bad ones.

Determinant Attributes

Specific characteristics or features of a product or service that influence the consumer's purchasing decision.

Evaluative Criteria

Consist of a set of salient, or important, attributes about a particular product.