Examlex
Which of the following is NOT a test performed by generalised audit software?
Advertising Costs
Expenses incurred in promoting products, services, or brands through various media channels and platforms.
Brand Awareness
The extent to which consumers are familiar with the qualities or image of a particular brand.
Private Branding
A marketing strategy where a retailer sells products under its own brand name, instead of under the name of a manufacturer.
Store Brands
Products that are manufactured and sold by the retailer under its own branding, typically offered as lower-cost alternatives to national brands.
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