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Distinguish between bad debt expense (including the provision for doubtful debts)and the write-off of bad debts.
Standardization
The process of making products, processes, or services uniform to ensure consistency and quality.
Direct Selling
A marketing strategy where products are sold directly to consumers, bypassing traditional retail channels, usually through personal sales in a non-retail setting.
Marketing Mix
The combination of factors that can be controlled by a company to influence consumers to purchase its products, typically encapsulated by the 4Ps: product, price, place, and promotion.
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