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Top Management
The highest level of executives responsible for the direction and strategy of an organization or company.
Miles and Snow Adaptive Model
A strategic management theory that categorizes companies into four types (Defenders, Prospectors, Analyzers, Reactors) based on their response to environmental changes and competitive structures.
Market Share
The portion of a market controlled by a particular company, expressed as a percentage of total sales in an industry.
Growth Position
The stage in a company's lifecycle where it experiences significant expansion in its market share, products, or services.
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