The First Step in the Forecasting Game Plan Is to Project

question 27

Essay

The first step in the forecasting game plan is to project sales and other other operating activities.Sales numbers are determined by both a volume component and price component.Projecting prices depends on factors specific to the firm and its industry that might affect demand and price elasticity.For the following types of firms discuss whether it would be likely that the firm would be able to raise future prices:
a.A firm in a capital-intensive industry that is expected to operate near capacity for the near future.
b.A firm in an industry that is expected to experience numerous technological improvements.
c.A firm with products which are transitioning from the growth to maturity phase of the product life cycle.
d.A firm that has established a well known brand name and image.

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Definitions:

Fair-Return Price

A price that covers production costs and allows for a normal profit margin, considered equitable for both producers and consumers.

Regulating Monopolies

Government policies or laws designed to control or limit the power of monopoly firms to ensure fair competition and protect consumers.

Price Discrimination

The strategy of selling the same product or service at different prices to different customers, often based on the willingness to pay, market segment, or purchase volume.

Conditions

The circumstances or criteria affecting the operation of markets or the status of economic factors.