Examlex
The purpose of diversification is to
Atmospherics
The use of space, color, lighting, scents, and sounds within a retailer's environment to influence the perception and behavior of customers.
Unique Image
A distinctive visual or brand identity that sets a product, person, or company apart from its competitors.
Shopping
The act of browsing, selecting, and purchasing goods or services from retailers, either in-store or online.
Retailer's Strategy
Encompasses plans and actions implemented by retail businesses to attract customers, optimize sales, and enhance their competitive position in the market.
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