Examlex
An investor will generally find that hiring an investment firm to actively manage his or her portfolio will
Moderate Expertise
A level of skill or knowledge that is above average but not at the level of an expert in a particular field.
Central Route
A method of persuasion that involves deeply processing the content of the message, leading to a lasting attitude change.
Peripheral Route
A method of persuasion that relies on superficial cues or factors rather than logical argument or the content's intrinsic merits.
Persuasion
The process of affecting an individual's thoughts, feelings, or actions by means of discussion, logic, or enticement.
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