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Frank has discovered that his employer is part of a group of banks that is manipulating interest rates. He would like to stop this practice at his employer but is not sure how best to talk to his boss. He has heard of the GVV (Giving Voice to Values) approach and thinks he may be able to use it successfully because his company has recently implemented new initiatives to empower employees to speak of improvements to business practices. Frank has identified who is affected, what is at stake for them, and how to connect with them. What is his next step, using the GVV analysis framework?
Promotional Campaign
A coordinated series of promotional efforts built around a single theme or strategy, intended to achieve specific marketing goals.
Buying Decisions
The process by which consumers decide what, when, and how to purchase goods or services.
Writing Process
A series of steps a writer takes to draft, revise, and finalize their work.
Revising
The process of reviewing and altering a document or artwork with the aim of improving its content or quality.
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