Psychologists Often Use Personality Traits to Predict Behavior in the Workplace

question 12

Multiple Choice

Psychologists often use personality traits to predict behavior in the workplace. This research has benefited recently by looking at

• A) the Big Five personality dimensions.
• B) psychogenic needs.
• C) central traits.
• D) the idiographic approach.

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Definitions:

Target Market

A specific group of potential customers at whom a company directs its products and marketing efforts, based on their shared characteristics.

Marketing Plan

A comprehensive document or blueprint that outlines a company's advertising and marketing efforts for the coming period.

Marketing Mix

A combination of factors that can be controlled by a company to influence consumers to purchase its products, typically identified as product, price, place, and promotion.

Cause Marketing

A strategy used by businesses to increase profitability by promoting social causes that resonate with their target audience, often leading to enhanced brand loyalty and community support.