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Which of the following would most likely be of interest to a theorist from the cognitive approach?
Creative Problem Solvers
Individuals who use innovative and imaginative approaches to overcome challenges.
Salespeople
Individuals who sell goods and services to customers, aiming to meet customer needs and achieve sales targets.
Conviction
The firm belief in the truth of one’s products or services, often seen as necessary for successful sales efforts.
Prospect
A potential customer or client who has been identified as fitting a target market or demographic but has not yet made a purchase.
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