Examlex
The Z-form of DNA
Purchase Situation
A purchase situation involves the context or environment in which a consumer's purchase is made, affecting their choices and behavior.
Product Alternatives
Different products or services a consumer can choose from to satisfy the same need or want.
Product Performance
How well a product meets or exceeds customer expectations in its intended function, contributing to customer satisfaction and loyalty.
Relationship Capital
The value derived from the relationships an organization maintains with its customers, partners, and other stakeholders.
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