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In a macro-economic based risk factor model the following factor would be one of many appropriate factors:
Fewer Downloads
A situation indicating a decrease in the number of times digital content is downloaded by users, possibly reflecting changes in preference or accessibility.
Inferior Good
A type of good for which demand decreases as the income of the consumers increases, opposed to a normal good where demand increases with rising income.
Frozen Pizzas
Pre-made pizzas that are sold frozen to consumers, who then bake or heat them at home. They are a convenient, quick meal option that varies in quality and ingredients.
Substitutes
Goods or services that can be used in place of each other, where the increase in the price of one leads to an increase in the demand for another.
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