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Exhibit 12.4
Use the Information Below for the Following Problem(S)
Assume that the dividend payout ratio will be 45 percent when the rate on long term government bonds falls to 9 percent. Since investors are becoming more risk averse, the equity risk premium will rise to 7 percent and investors will require a 16 percent return. The return on equity will be 14 percent.
-Refer to Exhibit 12.4.What is your expectation of the market P/E ratio?
Competitive Intelligence
The process of gathering, analyzing, and using information about competitors, market trends, and the business environment to make strategic decisions.
High-Profile Clients
Customers or clients with a significant public profile, influence, or importance.
Human Truth
Fundamental insights into human behavior and values that are consistent over time and across cultures.
Planning Process
A systematic series of actions directed towards achieving a specific goal or objective.
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