What Is the "Social Desirability Effect

question 50

Multiple Choice

What is the "social desirability effect"?

• A) The bias in surveys that comes from the failure of pollsters to interview respondents from lower socioeconomic backgrounds.
• B) The strong desire that people have to express their opinions to survey researchers.
• C) The fact that respondents report what they think the interviewer wishes to hear or whatever they think is socially acceptable rather than what they actually believe.
• D) The impression conveyed by polls that something is important to the public when actually it is not.

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Definitions:

Special Requirements

Special requirements indicate specific additional criteria or considerations that are not typically part of standard requirements.

Variations

Differences or deviations in a set of items, data points, or processes from a norm or standard.

Transaction Obligation

The requirement to complete a financial transaction that has been agreed upon, including payment and delivery.