The Themes, Issues, and Messages That Candidates Present During a Campaign

question 12

Multiple Choice

The themes, issues, and messages that candidates present during a campaign are generally based on

• A) the election rules passed by Congress each year.
• B) the size of the constituency they are seeking to represent.
• C) polls and focus groups.
• D) legally binding orders that are issued from the national party organizations.

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Definitions:

Graphic Design

The art of combining text and pictures in advertisements, magazines, books, and more.

Expected Payoff

The predicted value of a variable, taking into account all possible outcomes and their probabilities.

Perfect Information

A situation in decision theory or games in which all participants have complete and accurate information about all aspects of the game or decision scenario.

Power Company

A business entity that generates, transmits, and distributes electricity to consumers.