The Idea Behind Micro-Targeting Is to

question 72

Multiple Choice

The idea behind micro-targeting is to

• A)send different campaign messages to different demographic groups of voters.
• B)send hundreds of very short messages to the largest possible number of voters.
• C)spend as little money as possible on advertising and, instead, to maximize "free media" coverage.
• D)raise money through thousands of small donations rather than a small number of large donations.

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Definitions:

Mutual Gains

Benefits or advantages that are shared among parties in a transaction or negotiation, leading to a situation where all involved parties end up better off.

Insurance Industry

A sector of the financial services market that provides risk management through contractually agreed-upon financial protection against losses.

Capital at Risk

The amount of capital that could be lost in an investment due to risk factors.

Company's Liabilities

Financial obligations a company owes to outside parties, including debts, loans, and other forms of financial liabilities.