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In a steady state,
Basking In Reflected Glory
The tendency to enhance one’s image by publicly announcing one’s association with those who are successful.
Robert Cialdini
An American psychologist known for his work on the psychology of persuasion, compliance, and negotiation.
Self-handicapping
A cognitive strategy whereby individuals create obstacles and excuses for themselves to avoid self-blame when they do poorly.
Self-handicapping
A cognitive strategy by which people avoid effort in the hopes of keeping potential failure from hurting self-esteem.
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