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Please write a thorough, well-organized essay to answer each of the following questions
-In order to win converts,Buddhists discovered that they often had to make some adjustments.One such concerned the belief in the transmigration of souls.How did Chinese converts modify this belief?
Market Fragmentation
The division of a market into smaller segments with varied preferences, characteristics, or needs, often resulting in increased competition.
Mass Marketing
a marketing strategy that targets a large, general audience with a uniform message, rather than tailoring messages to specific demographic or psychographic segments.
Positioning
The activities a firm undertakes to create a certain perception of its product in the eyes of the target market.
Product's Profit Potential
The expected or estimated ability of a product to generate profit or financial gain.
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