Please Define the Following Key Terms

question 12

Short Answer

Please define the following key terms.
-Ibn Jubayr

---

Definitions:

Ethnographic Research

A qualitative research method where researchers observe and interact with people in their natural environment to understand their cultures and behaviors.

Word-Of-Mouth Testimonials

Consumer recommendations and opinions communicated verbally, considered a powerful form of promotion due to its perceived authenticity and trustworthiness.

Reference Groups

People to whom an individual looks as a basis for self-appraisal or as a source of personal standards.

Self-Appraisal

The process of evaluating one's own performance, strengths, and weaknesses, often used in professional development contexts.