Please Define the Following Key Terms

question 55

Short Answer

Please define the following key terms.
- Quilombos

---

Definitions:

Advertising Schedule

A plan that outlines where, when, and how often an advertising campaign will run over a specific period of time to maximize its effectiveness.

Flighting

A media scheduling strategy that alternates between periods of advertising activity and periods of no advertising to match the product's sales patterns.

Advertising Schedule

A planned timetable that outlines when and where advertisements will be placed across different media channels to maximize impact and reach.

Heavy Advertising

A marketing strategy involving a high frequency or high volume of advertisements over a period to increase product or brand visibility.