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The use of steel and its availability in the late 19th century United States led to
Prepuchase Behavior
Actions and decision-making processes undertaken by consumers before making the final decision to buy a product or service, including research and evaluation of alternatives.
Information Search
The process consumers go through to gather information about products or services before making a purchasing decision.
Problem Recognition
The initial step in the purchase decision process, where the consumer recognizes a need or problem that requires resolution.
Alternative Evaluation
The stage in the consumer decision-making process where potential products or services are assessed and compared against each other based on criteria such as features, price, and quality.
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